Iceland Survey Results

If you had to name one color as your favorite color -
which color would it be.	
Blue		31%
Green		20%
Red		14%
Not sure	10%
Black		6%
Brown		4%
Purple		4%
Pink/rose	2%
Yellow		2%
Burgundy	2%
Other		2%
Grey		1%
White		1%			
Moss-green	1%			
Sea-green	1%			

And what color would you say is your second favorite color?	
Blue	18%
Red	15%
Green	14%
Not sure	14%
Brown	10%
Earth-brown	10%
Black	7%
Yellow	5%
Pink/rose	3%
Purple	3%
Grey	3%
White	3%
Other	3%
Burgundy	2%
Sea-green	1%

Next, I'm going to read the names of some items which people buy from 				
time to time.  Assuming you were shopping for each of these products,				
please tell me if its appearance or design would be A - very important, C - 			
not very important, or D - not at all important in your decision to buy that 		
		very	somewhat	not very	not at all
new car		25%	45%		22%		8%
underwear	28%	37%		23%		12%
tv set		15%	35%		33%		17%
winter coat	47%	37%		11%		5%

When you select pictures, photographs, or other pieces of art for your home, 
do you find you lean more toward modern or more toward traditional styles?	

Traditional	58%
Modern		18%
Mixed		15%
Don't select	6%
Not sure	3%

If you had to choose from the following list, which type of art
would you say you prefer?	

Icelandic	38%
European	33%
Not sure	18%
Asian		4%
African		4%					
American	3%					

Which of the following statements applies to you more?						

"When choosing pictures, photographs, or other art for my home, I usually try to 
select pieces that fit into the general decor of my home: 14%
"When choosing pictures, photographs, or other art for my home, I focus 					
on whether or not I like the piece:			75%
Both:							10%
Not sure:						1%

Would you say you prefer older objects or newer objects to collect or 						
decorate you home?						

Older objects	38%					
Mixed		36%					
Newer objects	25%					
Not sure	1%					

Many peole find that a lot of the paintings they like have similar  features or subjects.	
Take animals, for example. On the whole, would you say that you prefer seeing
paintings of  wild animals, like lions, giraffes, or deer, or that  you prefer seeing
paintings of domestic animals, like dogs, cats, or other pets?

Wild animals		57%
Domestic animals	19%
Both			10%
Neither			10%
Not sure		4%

Next, I am going to ask you the same question but I won't limit it to animals.  "	
In general, would you rather see paintings of outdoor scenes or would you 
rather see paintings of indoor scenes?	

Outdoor scenes	80%
Both		9%
Not sure	6%
Indoor scenes	4%
Neither		1%

Would you tell me which one, if any, of the following types of outdoor scenes		
appeals to you most?			
Paintings of:			
fields & rural scenes	41%		
lakes, rivers, & oceans	21%		
forests			11%		
All equal/Depends	8%		
Doesn't matter		7%		
houses & buildings	5%		
grassland/meadows	3%		
None			2%		
city			1%		
Not sure		1%		

And what season would you most like to see depicted in these paintings?	
Fall		44%
Summer		20%
Spring		13%
Doesn't matter	9%
Winter		8%
All equal/Depends	5%
Not sure	1%

Please tell me which one, if any, of the following types of indoor scenes appeals"	
to you most:	Paintings of-	
people			36%
flowers			13%
Doesn't matter		13%
All equal/Depends	12%
animals			10%
household objects	7%
Not sure		5%
fruit			4%

Now, some people prefer paintings that deal with religious people or themes.	
Others don't. How about you - do you find that you tend to prefer paintings that	
are related to religion or those that are not related to religion?	

Not religious	72%
Both		10%
Religious	9%
Not sure	5%
Depends		4%					

Which of the following statements is closest to your view?						

"Paintings should ideally serve some higher goal, such as challenging their						
viewers to think about art or life in a different way than they normally do. 22%
"Paintings don't necessarily have to teach us any lessons, but can just be						
something a person likes to look at.			69%
Both.							5%
Not Sure.						3%
Depends.						1%

Which of the following statements is closest to your view?						

I prefer paintings that are realistic-looking: the more they resemble a 						
photograph, the better.					53%
I prefer paintings that are different-looking if they're very realistic, 					
I might as well be looking at a photography		26%
Both.							8%
Depends.						7%
Not sure.						6%

Do you prefer paintings that exaggerate the dimensions or reality						
of objects we already know, or ones that feature imaginary objects 					
which have no connection to everyday life?						

Exaggerations	59%					
Imaginary	20%					
Depends		16%					
Not sure	5%					

How about design? Do you prefer seeing bold, stark designs or more playful,
whimsical designs?	
Playful, whimsical 	54%
Bold, stark		23%
Depends			19%
Not sure		4%

And do you tend to favor paintings with sharp angles or ones with soft curves?	

Soft curves	51%
Depends		23%
Sharp angels	19%
Not sure	7%

Which patterns do you like better: geometric patterns or more random, 
uneven patterns?	

More randoms	59%
Geometric	22%
It depends	16%		
Not sure	3%		

Do you like to see expressive brush-strokes on the canvas, or do you			
prefer that the surface of the canvas be smooth, more like a photograph?		

prefer seeing brush-strokes			47%
prefer that canvas looks smooth			28%
Depends						20%
Not sure					5%
How about colors - do you like to see the colors blend into each other 			
or do you like it when different colors are kept apart?			

Blended		62%		
Depends		18%		
Separate	15%		
Not sure	5%		

Every color has a wide range of shades. In general, which would you say 	
that you prefer: when the artist uses more vibrant shades, paler shades or
darker shades of color?	

Vibrant shades	34%
Paler shades	27%
Darker shades	18%
It depends	18%
Not sure	3%

In general, do you enjoy paintings that have a more serious or a more 
festive mood?

Serious		33%
Festive		31%
Depends		29%
Not sure	7%

And how about the painting itself - do you like it to be busy and contain lots	
of people or objects, or do you like it to be as simple as possible?

Simple	47%
Depends	26%
Busy	23%
Not sure 4%

How about the size of paintings: do you prefer larger paintings or smaller	

Depends	36%					
Larger	32%					
Smaller	29%					
Not sure3%					

If Large:	
dishwasher size	57%
full-size refridgerator	22%
full wall	15%
depends		5%
not sure	1%
If Small:	
19" television	67%
 magazine	17%
depends		9%
paperback book	6%
not sure	1%

Some paintings are of famous historical figures and others are of more ordinary	
people. Do you generally prefer paintings of famous people, or ones of more 
ordinary people, or does it make no difference at all.

Ordinary people	52%
Makes no difference	42%
Famous people	3%
Not sure	3%

Do you prefer figures from a long time ago, like Lincoln or Jesus, or more
recent figures, like John F. Kennedy or Elvis Presley?	

Historical figures	37%
Depends			29%
More recent figures	26%
Not sure		8%

Do you prefer paintings which are predominantly of children, of women, or of
men, or doesn't it matter?

Doesn't matter	86%
Children	9%
Women		3%
Not sure	2%

Thinking back to the paintings of people that you have like in the past, for
the most part were the figure working, at leisure, or were they posed portraits?

working		58%
Not sure	17%
At leisure	13%
Portraits	12%

Next, which do you think you like better, a painting of one person or of a group"	
of people?	

Group		36%
Depends		31%
One person	25%
Not sure	8%

And from what you've seen, would you say that you prefer paintings in which
the person or people are nude, partially clothed or fully clothed?

Depends			43%
Partially clothed	25%
Fully clothed		23%
Nude			6%
Not sure		3%

What is the most amount of money you would consider spending on a piece of	
art you really like?	

0-65		4%
65-230		8%
230-450		13%
450-910		19%
910-1820	15%
1820-3540	5%
3640-7600	6%
>7600		4%
Not sure	26%

Now I'm going to read the names of some prominent artists of the past and					
present.  For each name I mention, please tell me if your impressions of that				
artist's work are very favorable, favorable, unfavorable, or very unfavorable. 					
Some of these artists are not very well known, so if you have never heard of					
someone, or don't know enough about his work to have an opinion, just say so.   
artist			vry fav	fav	neutral	unfav	don'tknow
Pablo Picasso		11%	43%	18%	14%	14%
Johannes Kjarval	25%	54%	12%	5%	4%
Salvador Dali		9%	24%	19%	16%	32%
Porarinn B. Porlaksson	3%	12%	11%	2%	72%
Svavar Guonason		5%	17%	14%	7%	57%
Rembrandt		15%	35%	13%	3%	34%
Louisa Matthiasdottir	11%	21%	11%	5%	52%
Claude Monet		8%	13%	9%	2%	68%
Erro			23%	39%	14%	22%	2%
Jackson Pollock		1%	4%	8%	2%	85%
Georg Guoni		1%	4%	9%	1%	85%

If you could pick one type of person you'd most enjoy having dinner	
with, would you choose an artist, a television or movie actor, an author,
or a sports star, politician, reporter or pop star.

Television/movie star	15%
Not sure		14%
Artist			13%
Author			13%
Sports star		13%
Reporter		10%
Politician		8%
None			8%
Pop star		6%

How often, on average, would you say that you go to art museums - more than
five times a year, either two or three times a year, less than twice a year, less
than once a year or not at all?	

two or three times a yr	23%
>twice a yr		20%
Not at all		20%
>once a yr		19%